Monday, 10 October 2011

Unit 3 - Constructed Photography

THIRD RESPONSE


ARTIST RESEARCH:
Inez van Lamsweerde & Vinoodh Matadin

This duo; a fashion design student and an art student from Amsterdam who came together in 1986, are most well known for their work in fashion magazines, advertising campaigns and their independant art work. Their work has been displayed in issues of Vogue all over the globe, and has been used for the most famous brands in the world such as Gucci, Yves Saint Laurent and many many more. Their work is constructed and offers something very visually captivating within the images, for example these images displayed below that were used in a magazine.The theme used in these images is very enhancing, and could illustrate my message very well, and therefore I intend to respond to these series of images.




DEVELOPMENT


EVALUATION

It is evident in my first response that the girl who strives to have the appearance of the blonde girl, is unhappy with her lips.Therefore in this response I focused on the hatred women have toward certain aspects of their appearance and exaggerated it in order to make the message clearer, whilst responding to Lynn Hershman Leeson. I took an element of her work and applied it to my own, for instance the writing and lines drawn on the the image, therefore in my work the female has clearly created a strong vendetta against her own body in that she knows exactly what she wants to change and how she wants to do so, in order to look better. This response really portrays my message, as it is evident this female is obsessed with wanting to look better, and clearly believes appearance is of the upmost importance, and therefore cannot be happy until this changes. In order to show that there is a sombre mood within this photograph I made the image black and white, because then there is no room for happiness (colour) to show through, moreover, the thick black writing upon her body stands out more against the crisp white background and makes the image overall more attractive to the viewer.
SECOND RESPONSE


 RESEARCH TRIP TO THE TATE MODERN AND V&A MUSEUM
On the 19th of October we went to visit some famous galleries and exhibitions in order to gather more inspiration from other artists and photographers, which is exactly what I managed to do. Whilst in the Tate Modern I discovered Lynn Hershman Leeson, who explores a similar theme to the one I intend to work within. From seeing her work, I gathered a new idea to shoot for my next response, along with a similar idea to Clare Strand's as they both explore a similar aspect of my theme of female's being unhappy with their appearance, and their obsession to look better.
(LYNN HERSHMAN LEESON)
(CLARE STRAND)


EVALUATION
In my first response, I developed upon Brittany Dewester's work, whereby I imitated her images however through my running theme of jealous, unhappy females wanting to look better and like other people. Therefore, I had a girl looking in the mirror, however she is not the main focal point, it is the girl next to her who desperately wishes she had her appearance. Moreover, the second image once again explores in more depth into both mine and Dewester's themes because the girl portrays her desperation to look better by eating healthily, while the other female she idolises is able to eat what she likes, because she is visioned to be so perfect. Here is the original image, in order to have the photograph set up the way I wanted, I could be seen in the shot, as could the camera, so I used the clone brush on Photoshop to ersolve the problem. I tried many different ways of going about this, however later discovered that the clone tool was the easiest and most effective of doing so. In my next response I intend to expand on this idea, and look at more detail into the negativity of the female and her desperation to improve herself, to become like other females.
  

FIRST RESPONSE



 ARTIST RESEARCH: Brittany Dewester


Dewester, a budding new photographer who only graduated from her BA course in photography last year, is going to be a key artist throughout my responses. Her work is mainly made up of self-portraiture and conceptual work all of which generally includes lots of colour, creative composition, and strong emotion. She was found on the popular website Flickr and ever since has become a sensation, it was her fairytale pictures that first got me interested in her. Since then I have researched more into her running themese and found other just as captivating photographs, moreover I discovered she tends to explore into the female mind and desires, just as I wish to.
ASSIGNMENT BRIEF
A very popular and relatable issue in the current day is appearance vs reality, particularly with females. Women can become obsessed with constantly wanting to look better, and creating vendettas against their own appearance. All women want to look perfect, and some will not stop at anything to improve themselves. In my work I intend to address this issue with clarity, paying close attention to colour and lighting, whilst responding to artists such as Brittany Dewester and Cindy Sherman. From my work I want to alert all viewers to how serious the matter can become, and how pathetic it is, I want people to be happy with the way they look and realise they will never be happy whilst focusing on trying to look like other people.


INTRODUCTION

Constructed photography is altering a scene or image and falsely creating something either before or after capturing it. Moreover, it is used as a means to emphasize and exaggerate the meaning behind an image as displayed by Jennifer